抖音电商英文介绍(03/20更新)
抖音电商英文介绍
最佳答案：
Douyin e-commerce, as a subsidiary of Beijing Spatial Transformation Technology Co., Ltd., is committed to becoming the preferred platform for users to discover and purchase affordable quality goods。It utilizes various content formats such as short videos and live streams to provide personalized, engaging, and efficient shopping experiences。By partnering with high-quality merchants, Douyin e-commerce offers diverse monetization options for businesses。
The platform has experienced significant growth, with its GMV increasing by over 80% in the past year. Notably, the GMV of its online mall increased by 277%, and电商搜索GMV grew by 159%. Shelf场景GMV now accounts for over 30% of the platforms total GMV。Douyin e-commerce has also launched the "TikTok Shop" in the United States, positioning itself as a major player in the e-commerce industry, particularly in the beauty and personal care category, which accounts for 85% of its sales。
In addition to its commercial success, Douyin e-commerce has initiated several social value projects, such as the "Fu Zhi Plan" and the "Fu Yu Plan," to support education and rural development。It has also introduced various initiatives to support merchants, including the "Spring Rain Plan" and the "Fu Yi Plan," to encourage the creation of high-quality content and the growth of traditional crafts。
Douyin e-commerces commitment to innovation and user experience is evident in its recent launch of the standalone "Douyin Mall" app and the introduction of new features like live replay editing and the "Gift of Goods" function, enhancing social interaction on the platform。These developments, along with its strong focus on content and community, position Douyin e-commerce as a leading force in the evolving landscape of e-commerce.